About

Systems thinking, held together by customer empathy.

I'm Sharon — a journey mapping and service design leader with more than fifteen years driving enterprise-scale customer and digital experience transformation across telecommunications and retail.

My work sits where product, technology, operations, and business meet. I develop and optimize end-to-end journeys, facilitate the cross-functional sessions that surface real disagreement, synthesize customer research into something a roadmap can act on, and stay with the work through delivery.

I trained as a graphic designer, and that hasn't left me. I care about how an argument looks on the page as much as what it says — because the artifact is usually what does the convincing after I leave the room.

Outside the work: music, theatre, and visual art. A garden I'm still learning. A dog named Matisse. I dream in color.

Download resume (PDF)

Recent roles

The Home Depot

2025 – 2026

Staff UX Designer (Contract)

Operations and authenticated experiences; discovery, journey mapping, accessible end-to-end design.

Cox Communications

2022 – 2024

Lead User Experience Designer

Experience strategy and service design across Residential and Business; 8+ cross-functional teams.

Education & certifications

  • BFA Graphic Design — Moore College of Art & Design
  • Certified Facilitator — LUMA Institute
  • Certified Practitioner — LUMA Institute
  • Storytelling for Influence — IDEO

Capabilities

What I bring to a team

Journey & service design

Journey mappingService blueprintingCurrent- & future-state mappingExperience strategyTouchpoint optimization

Research & insights

Customer & user researchUsability testingResearch synthesisPain-point identificationData-informed design

Leadership & collaboration

Workshop facilitationCo-creationStakeholder alignmentRoadmap prioritizationExecutive storytelling

Experience design

UX strategyInteraction designPrototypingAccessibility & WCAGDesign systems

Emerging practice

AI-enabled prototypingAI-supported research synthesisAI-assisted journey mappingGenerative design workflows

Let's map the journey that's been holding you back.

sharon_byrd@icloud.com
LinkedInDownload resume (PDF)Atlanta, GA · 404.226.8728

Open to Lead and Staff UX / Service Design roles.