Lead / Staff — UX & Service Design

I turn tangled service journeys into systems people can actually follow.

Fifteen years of journey mapping and service design across telecommunications and retail. I find where the experience breaks, map the whole flow, and design the clean system that resolves it.

Journey map — Order to deliveryLive
Discover3 touchpoints
Decide2 touchpoints
Buy4 touchpoints
Receive5 touchpoints

Resolved into

Stages

4

Touchpoints

14

5M+

Customers and users reached through redesigned experiences

40+

Cross-functional workshops and journey-mapping sessions co-led

500+

Research participants synthesized into actionable insight

Approach

Evidence before the system

01

Research the real flow

Interviews, observation, and service-blueprint audits to find where the journey actually breaks — not where the org chart says it should.

02

Map it wall-sized

Current-state and future-state journeys that connect customer needs, business objectives, operations, and digital touchpoints in one legible frame.

03

Design the clean system

Turn the map into decisions, ownership, and measurable outcomes — validated with users before anything reaches a backlog.

Visual storytelling

Bringing ideas to life through form and color

More about me →
Concentric ink contour studyOverlapping ochre and terracotta formsField of tally marks with one accented clusterTerracotta brush arc over an ink grid

Fifteen years, 20+ enterprise initiatives, 75+ feature enhancements. The full record is in the resume.

Download resume (PDF)

Let's map the journey that's been holding you back.

sharon_byrd@icloud.com
LinkedInDownload resume (PDF)Atlanta, GA · 404.226.8728

Open to Lead and Staff UX / Service Design roles.